Breifing Document

Google Ads - Search

Let's get you set up

Your Name
Your Business Name
Is there an advertising code of conduct or rules, within your industry we need to abide by? If so, where can these rules be found?

Website Logins

Important to know: Conversions are tracked through Google analytics and Google tag manager. There is a specific cod for both of these tools, which we have to place in the website source. Therefore, we need website credentials for this conversion tracking setup process. We will not be able to activate the campaign until this is complete.

Please share cPanel Login details
Please share FTP login details
Please share website CMS login details
E.g. WordPress

Google Accounts Access

If already created, please provide access to your google account managing your business including your Google Ads account, Google Analytics account, and Google Tag Manager Account. If these are not setup, simply put in "not created yet".

Google account Username/email
Google account password

Budget Strategy

Budget Management Type *
Enter your budget here *
$123

Parameters

What geographical area would you like to advertise to? (Countries, states, suburbs, km radius around area etc.) *
Do you want to advertise specific products/services, or the entire website/business? *
Is there a specific conversion you would like tracked on your website? (e.g. form enquiries, calls, subscriptions, sales, or other).
Do you want traffic to land on your website homepage, or do you want to build a dedicated landing page for your campaign?
Who are your top competitirs? (please list 3-5). *
What is the goal of the campaign? (e.g. conversions, more traffic, brand exposure). *
Suggestions for keywords that can be used for the campaign which align with your products/services
Do you have any offers/promotions we can include in your campaign?
What makes you different to your competitors, what is your best-selling point? (e.g. Awards, distinctions, competitive advantages).
Have you had success with any promotions/campaigns in the past? If so, please provide some details.