This Privacy Policy applies to Magma Solutions (ABN 31 567 484 690), a partnership trading as Magma Solutions of Epping, Victoria (“Magma”, “we”, “us”, “our”). It explains how we collect, hold, use, and disclose personal information in accordance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).

This policy applies to personal information we collect through our website, in the course of providing our services (Google Ads management, SEO, website design and hosting), and through our sales and marketing activities.

Where we manage a client’s Google Ads, Analytics, or Google Business Profile account, we may access personal information about the client’s own customers or website visitors (e.g. campaign performance data, conversion data, customer contact details submitted through the client’s own forms) solely to deliver the agreed services to that client.

Our website uses Google Analytics to understand how visitors use our site, and the Meta Pixel and Google Ads tracking to measure the performance of our own advertising and show relevant ads to people who have visited our site. These tools use cookies and similar technologies and may collect information such as your IP address, device type, and browsing behaviour.

We do not sell personal information to third parties.

Some of the service providers listed above (including Microsoft, Google, and Meta) store or process data on servers located outside Australia, including in the United States and other jurisdictions where they operate data centres. Where personal information is disclosed to these providers, it may be handled in accordance with their own privacy and security practices, which we encourage you to review directly.

Where we send marketing communications by email, we do so in accordance with the Spam Act 2003 (Cth) — meaning we only send marketing emails to people who have provided their details to us directly or otherwise consented, and every marketing email includes a clear way to unsubscribe. You can opt out of marketing communications at any time by using the unsubscribe link or contacting us directly.

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure, including restricting access to client account credentials to those who need it and using reputable, secured third-party platforms for storage of business and client data.

We retain personal information for as long as reasonably necessary to fulfil the purposes described in this policy, including ongoing service delivery, legal and accounting record-keeping requirements, and to resolve disputes. Where information is no longer needed, we take reasonable steps to securely delete or de-identify it.

You may request access to, or correction of, the personal information we hold about you by contacting us at [email protected]. We will respond to your request within a reasonable time and in accordance with the Privacy Act 1988 (Cth).

If you have a concern about how we’ve handled your personal information, please contact us first at [email protected] so we can try to resolve it directly. If you’re not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

We may update this policy from time to time to reflect changes in our practices or legal obligations. The current version will always be available at magmasolutions.com.au/privacy-policy, with the “last updated” date shown at the top.

For any questions about this policy or how we handle personal information, contact us at [email protected] or write to us at Epping, Victoria.